Paste the practice's website here, then send that same link to Tom in chat before your call. He'll read the site and tell you their top 3 services to type into the boxes below (the tool itself can't reach out and read a website on its own — most sites block that for security).

Enter up to 3 services this practice offers, with how many people search for each per month. Service #1 is the "Focus Service" — that's the one the competitor and Google Score sections below dig into, per the script.

Get real numbers free from Google: ads.google.com → skip campaign setup → Tools & Settings (wrench icon) → Keyword Planner → Discover New Keywords → set the city → use the "Avg. monthly searches" column. No ad spend needed.

List them in order, #1 first, with each competitor's Google Score (0-100) — send Tom the competitor names + city before your call and he'll look up real ratings/reviews and hand you the score to drop in here. Patients captured are calculated automatically from the formula below.

Google Score is a school-grade for how easy people can find a practice on Google (map pack + website ranking): 0-25 F, 26-50 D, 51-70 C, 71-80 B, 81-100 A.

How patients captured is calculated (the standard patient acquisition formula): Monthly Search Volume × Google CTR (this is what Google Score represents) × 5% Website Conversion Rate × 80% Patient Close Rate.